Guides
Practical guides on Google Ads and local search for Katy and West Houston businesses. Written when there is something worth saying. Quality over quantity.
Real numbers: cost per click by industry, sensible starting budgets, management fees, and the three mistakes that burn local budgets fastest.
Seven questions that separate real practitioners from resellers, from account ownership to search term transparency. Ask them of anyone, including me.
Six causes in the order to check them: suspensions, search location, categories, inconsistent info, weak website signals, and competitor momentum.
The enterprise lessons that transfer to a Katy small business, and the expensive habits that thankfully do not.