Guides
Articles
Practical guides on Google Ads and local search for Katy and West Houston businesses. Written when there is something worth saying. Quality over quantity.
How Much Does Google Ads Cost for a Katy, TX Small Business?
Real numbers: cost per click by industry, sensible starting budgets, management fees, and the three mistakes that burn local budgets fastest.
How to Choose an SEM Consultant in Katy, TX
Seven questions that separate real practitioners from resellers, from account ownership to search term transparency. Ask them of anyone, including me.
Why Your Katy Business Is Not Showing Up on Google Maps
Six causes in the order to check them: suspensions, search location, categories, inconsistent info, weak website signals, and competitor momentum.
What Managing $50 Million in Ad Spend Taught Me About Local Marketing
The enterprise lessons that transfer to a Katy small business, and the expensive habits that thankfully do not.
Every article here comes from real client work: campaigns run, budgets managed, and lessons learned in the Katy and West Houston market. No filler, no recycled tips - if a guide is on this page, it answers a question a real business owner actually asked. New pieces get added when there is something genuinely worth writing about.